Sales Promotion Works to Underpin Marketing Campaigns & Drive Sales
A Sales Promotion is a themed marketing initiative that can be implemented in order to…
- Generate interest in new products and services
- Convert product interest into sales at both trade and consumer level
- Retain existing customers & maintain brand awareness
- Counteract competition or disrupt markets
- Take rapid advantage of market opportunities
More than ever before, sales promotions work to drive sales.
In today’s super competitive retail landscapes (traditional storefront and online), sales promotions play a key role in influencing purchasing decisions. Nowadays, it's no longer enough to trade solely on brand strength. Marketers must consistently promote value offers and value - added opportunity to customers.
Sales Promotions can be directed at either the consumer, sales staff, retailer or distributor and SAM Sales and Marketing has a proven track record in setting up and managing promotions at every level. In the past 25 years we’ve worked with marketers on over 1500 promotions for a broad range of industry types, so we know how to tailor campaigns for virtually any target market.
Services:
- Sales Promotion strategy & test marketing
- Creative promotional theming for media campaigns - online, print, in store & outdoor
- Major prize and national consumer sweepstakes promotions
- Trade Incentives & rewards programs
- Social media & online competitions
- Special event promotions
- Local area marketing
- Instant Wins - printed game cards, SMS promotions & online promotional games
- Writing of Terms and Conditions of Entry, Trade Promotion Licenses and compliance (permits)
- Electronic prize draws, winner notifications, prize sourcing and fulfilment
- Promotional theme creative and copywriting
- Promotion advertising: trade and consumer publications - digital & print
- Design & Production of promotional print collateral - catalogues, flyers, point of sale displays and trade show support
- Retail theming - promotional kits production and delivery to retailers or visual merchandisers (monthly or seasonally)
- Prize sourcing, prize draws and fulfilment
- On-going database marketing
If you need advice or assistance with sales, promotion or marketing services, please contact
Peter McKinnon:
Phone: (03) 9646 5644 Email: peter@samsales.com.au
