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Sales Promotions Work to Underpin Marketing Campaigns & Drive Sales

A Sales Promotion is a marketing initiative that is implemented in order to:

  • Generate interest in new products and services
  • Convert product interest into sales at trade and consumer level
  • Retain exiting customers & maintain brand awareness
  • Launch new products and services
  • Counteract competition or disrupt markets
  • Take rapid advantage of market opportunities 

More than ever before, sales promotions work to drive sales. In today’s super competitive retail landscapes (traditional storefront and online), sales promotions play a key role in influencing purchasing decisions. Nowadays, it's no longer enough to trade solely on brand strength. Marketers must consistently promote value offers and value added opportunity,

Sales Promotions can be directed at either the consumer, sales staff, retailer or distributor and SAM Sales and Marketing has a proven track record in setting up and managing promotions at every level. In the past 25 years we’ve worked with marketers on over 1000 promotions for a broad range of industry types, so we know how to tailor campaigns for virtually any target market.


Promotion Strategy & Test Marketing
Major Prize & Consumer Sweepstakes Promotions
• Trade Incentives
Instant Wins - Printed Game Cards, SMS Promotions, Online Promotional Games

Social Media Competitions
Special Event Promotions
Local Area Marketing
Internet Promotions
Cash Backs
Writing Terms & Conditions of Entry, Trade Promotion Licenses (permits)
Electronic Prize Draws, Winner Notifications, Prize Sourcing and Fulfillment
Promotional Theme Creative and Copywriting
Promotion Advertising: Trade & Consumer Publications - Digital & Print
Production of Promotional Print Collateral - Catalogues, Flyers, Point of Sale, Displays, Trade Show Support etc.
Digital Promotional Applications - Interactive Games & Online Entry Portals

If you need advice on establishing and managing an effective sales promotion we invite you to speak to us.

Contact: Peter McKinnon (03) 9646 5644 |

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