Brand Marketers are faced with many challenges when it comes to point of purchase advertising in major chain stores.
In store media programs can be cost prohibitive for many FMCG brands that wholesale on slender margins. Home brand facings are on the rise in many networks and due to economic uncertainty increasing numbers of consumers are making calculated purchasing decisions based on price.
To combat these challenges on pack promotional labels provide an effective medium for cost effective and highly measurable sales promotion. Furthermore, on pack promotions require little or no logistical involvement on the part of the retailer.
SAM Sales and Marketing have considerable experience in creating and managing on pack promotions. We can assist brands with –
- Promotional concept development
- Permit Applications for sweepstakes promotions
- Label design and production
- Uniquely coded or bar – coded labels
- SMS entry line set up
- Test marketing campaigns
- National roll outs
- Account specific promotions
- Prize procurement
- Prize draws and fulfilment
- Total campaign management
- Database compilation
SAM has managed on pack promotions to help clients stand out from the crowd in a broad range of retail environments including: pharmacy, personal care, health and beauty, hardware, household, food and beverage, wine and spirits music and entertainment and industrial supplies.
To discuss the many ways in which on pack sales promotion can help your brand to maintain shelf presence and grow market share please contact Peter McKinnon on (03) 9 646 5644.