Are you looking for ways to secure support from a retailer? Do you need to respond to a major customer's request for an "exclusive" program?
If so, you should consider Trade or "Account Specific" Sales Promotions as part of your overall promotional marketing strategy.
What are Account Specific Promotions?
Account Specific Promotions are customer specific – no other customer in the local area, region, or market will have the same promotional offer.
Account Specific promotions can be as simple as a one store special, supported by the manufacturer to clear out excess stock. Alternately, Account Specific Promotions can be executed throughout an entire National chain or by region.
Account Specific promotions can include a broad range of tactics:
- In-store Demonstrations and Sampling events
- Celebrity / sponsored talent store visits
- In-store contests or sweepstakes
- Regional or chain wide contests or sweepstakes
- Bonus offers including:
- GWP (Gift with Purchase)
- Premium offers
- Multiple purchase offers
- Complimentary product purchase offers
- Special packaging
- Limited edition product models/designs
- Exclusive Rebates (cash – backs / premium offers)
- Co - Promotions
Account Specific promotions can also be an "overlay" to a "National" promotion by providing account customization – make it a special promotion for that customer!
Account Specific promotions can also be specifically designed just for the Trade, without consumer involvement.
Eg. In store display contests with prizes can be employed to drive significant secondary display and creation of an in-store event and focus
SAM's understanding of Account Specific Promotions is one of the significant added value benefits we will bring to promotional programs.
SAM have experience in managing Account Specific Promotions for customers from a broad range of and channels including Grocery, Liquor, Petrol and Convenience, Hospitality and Leisure, Health and Beauty, Pharmaceutical, Telecommunications, Fashion, Finance, Automotive and Hardware.
- Develop effective Strategies for Account Specific Consumer Promotions
- Establish Trade Promotions to encourage support from retailers or distributors
- Design high impact promotion graphics and create compelling communication material
- Draft Terms and Conditions of Entry and apply for Lottery Permits (as required)
- Design, print and distribute Point of Sale material in promotional kits
- Advertise Account Specific Offers: TV, radio, print, on - line and outdoor
- Manage special events
- Set up web based or SMS competition entry systems and mange data base records
- Track and report on Promotional responses
- Source prizes
- Mange prize draws and prize fulfilment
For more information on SAM's Account Specific Promotion service offer please contact Peter McKinnon – (03) 9646 5644 or email email@example.com