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Catalogue Media in the Digital Age - 4 Important Findings

Catalogues continue to play a vital role in retail promotion as the following statistics reveal.*

  • 83% of Australians take catalogues, flyers and brochures into the house with addressed mail
  • 75% of Australians spend up to 20 minutes a week reading unaddressed catalogues, flyers & brochures
  • 60% of Australians aged 14+ read a catalogue in the last week
  • 57% of 14-24 year olds prefer printed catalogues to digital communication

SAM Sales and Marketing can assist with catalogue creative, production and targeted distribution.

We have considerable experience in catalogue marketing and the ability to manage local or national campaigns to drive retail traffic and lift sales.  

Our Catalogue Marketing Services include:

  • Catalogue Marketing Strategy
  • Creative Concepts, Design, Copywriting Photography & Finished Artwork
  • Promotional Themes
  • Catalogue Competition establishment and management
  • Online Interaction: coded catalogues linking to competition web portals or SMS lines
  • Enhancements: scented inks, coupons, removable sticky notes, cover wraps and more
  • Production Supervision for complex campaigns
  • Distribution Management including Letterbox, P.O. Box & Direct Mail Marketing
  • Catalogues for specialised Trades – Print & Online

If your organisation would like to discuss catalogue marketing opportunities please contact: Peter McKinnon (03) 9 646 5644  |

*Source: The Australasian Catalogue Association

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