Digital Campaign Manager

In a crowded digital marketplace and the competitive retail space, brands need more than clicks - they need engagement, data and measurable sales impact.

Campaign Manager from SAM Sales & Marketing is the platform that makes this happen.

What is Campaign Manager?

Campaign Manager is the engine behind our digital interactive sales promotions. It’s the platform where games are created, managed and reported, delivering seamless consumer engagement across mobile, tablet and desktop — no app downloads required.

Using proven HTML5 game mechanics such as Spin to Win, Scratch & Win, Instant Win, quizzes and surveys, Campaign Manager turns everyday interactions into high-response promotional experiences.

How it works:

Consumers access a Sales Promotion via QR code or URL
They play a branded interactive game or complete a promotion mechanic
Entries, opt-ins and proof-of-purchase data are captured securely
Rewards and outcomes are delivered instantly or via scheduled draws

Campaign Manager provides clients with secure backend access to a live dashboard, allowing clients to:

View entries and engagement in real time
Track performance across channels
Export data instantly in CSV format for analysis
Optimise campaigns while they are live - not after they finish

This data-rich capture enables smarter decision-making, improved targeting and more effective future promotions.

Built for Australian promotions

Campaign Manager is designed specifically for Australian sales promotions, supporting compliant game mechanics, entry restrictions, data security and optional end-to-end management including permits, terms & conditions and prize fulfilment.

Why brands choose Campaign Manager:

Works on all digital devices
Fast time-to-market and saves on print/distribution costs associated with physical collateral
No technical integration required
Proven uplift in engagement and response rates (compared to non-digital sales promotion formats)
Complete visibility and reporting control

If you’re looking to drive interaction, capture valuable customer data and improve sales performance, Campaign Manager delivers - simply, securely, affordably and effectively.

To discuss how Campaign Manager can support your next promotion, contact us today.

Peter McKinnon - 03 9646 5644 / peter@samsales.com.au

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