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Engage Trade Buyers & Consumers with a Digital Instant Win Campaign

Instant Win Sales Promotion Campaigns have worked exceptionally well for SAM’s customers for over 25 years.

Game based promotions offer consumers the chance of instant gratification - stimulating interaction and brand engagement. Nowadays, digital gamification is innovative and particularly effective as a sales promotion tool.

On a psychological level, the dopamine hit that comes with a ‘chance to win on the spot’ is a powerful consumer incentive.

Digital Instant Win campaigns are effective because:

  • Digital technology brings creative campaign theming to life, inviting interaction.
  • Games are relatively fast and affordable to set up (no printing lead times or limitations associated manufacturing volumes and distribution costs).
  • HTML5 based games are optimised to play on any device - mobile, tablet, touch screen PC’s and desktops.
  • Promotions can be communicated easily via: email, social media, SMS, in-store displays and traditional media.
  • QR codes from advertising and marketing communication provide a rapid link to games.
  • Prizes can be fulfilled in the form of digital vouchers to use in-store or online.
  • Permission-based databases can be established for ongoing marketing.

SAM design and build digital games for national campaigns.

For more information and examples of our work on digital instant win games, watch our video demonstration here.

We can also assist with:

  • Developing high impact campaign theming.
  • Drafting comprehensive Terms & Conditions of Entry for promotions.
  • Applying for Trade Lottery Licenses (permits) on behalf of a Promoter.
  • Conducting national prize draws (with a scrutineer) when required.
  • Verifying prize claims and distributing prizes - electronically or via courier.

If you need advice on establishing or improving your promotional program, we invite you to speak to us. Contact: Peter McKinnon (03) 9 646 5644

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