Catalogues are one of the most powerful and cost-effective local area marketing tools available to a retail or service based business operator. Catalogues provide a significant opportunity for brands to communicate their values with an engaged audience over a sufficient amount of time and for the brand to be absorbed and enjoyed. Product price, value, look and feel can all be communicated quickly and with impact.
Thumbing through a well-considered catalogue is relaxing and opens the opportunity to grow brand equity and product aspiration.
Furthermore, Australian Catalogue Association industry research indicates that catalogues are effective, reliable and trusted.
A professionally designed catalogue (or marketing piece) with a strong promotional offer will...
• Build brand awareness in a local area.
• Drive customers to a store or service
• Inform new prospects and existing customers about new products and promotions.
• Increase sales.
• Grow business.
Catalogues can be distributed to targeted areas using Australian Bureau of Statistics census data to hone in on relevant demographic profiles. Catalogues can also be mailed to a database or delivered to business P.O Boxes via Australia Post.
SAM Sales and Marketing have a proven track record in catalogue marketing and we manage campaigns from end to end providing a fast and affordable service to marketers....
- Campaign Strategy
- Pilot Marketing
- Creative Direction
- Design & Artwork
- Prepress Management
- Print Management
- Targeted Distribution via letter box, mail or email
SAM can also draft terms and conditions and obtain permits for any sales promotion / competition that will be advertised in a catalogue.
To discuss your next campaign please contact:
Peter McKinnon (03) 9 656 5644 Email: email@example.com