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On Pack… in Pack… Sales Promotion Impact!

On Pack & In Pack Offers work hard for your brand! 


 ADDING VALUE to your brand 

BUILDING DESIRE for your brand 

STIMULATING interaction with your brand 

GROWING SALES for your brand 

The vast majority of consumers only decide in-store which brand to buy, a decision that is usually made within seconds. Research by POPAI (Point Of Purchase Advertising International) shows that seven out of ten purchasing decisions are being made in- store. As a result, improving in-store product presence and consumer awareness is an absolute must in order to gain a competitive advantage. 

Adding an appealing On Pack Promotional label, Product Talker or In Pack premium to your range of products will make your brand stand out from the crowd and target potential customers where they make their decision: the retail store. 

What are On Pack Promotions? 

On-pack promotions are highly effective in-store marketing tools. 

On pack labels can be mounted directly onto product packaging (or products direct) and can be designed and produced in a myriad of formats. In addition, promotional premiums can be inserted inside packs.   

SAM provide a ‘one-stop shop’ service for marketers who run On Pack Sales Promotions. We deliver a client’s promotional objectives and take full ownership of every aspect of a campaign from concept development right through to execution. 

SAM develop promotional strategy, creative, initiate test marketing and handle production for a broad range of On Pack & In Pack promotional applications. We also take care of the legals and promotion management including lottery permits for consumer promotions, competition entry data capture, prize draws and prize fulfillment. 

SAM has been managing On Pack and In Pack promotions since 1981 and we know how to get an effective promotion up and running quickly and affordably. 

On Pack & In Pack Promotional formats that SAM offer….

Instant Wins labels: Scratch & Win or Unique Codes

Sweepstake Promotional Labels

Peel and Reveal Labels  - prizes &product information

Recipe Booklets

Nutritional booklets

Discount Coupons

Collectible Stickers


Temporary Tattoos

Bottle Neck Tags

Product Product Talkers

QR Code labels linking to web based media


Scented Ink

Iron - On transfers

Trading Cards

Glitter Ink


Glow in the Dark

Heat Sensitive special effects

Lenticular Cards

If you need advice or a quotation on your setting up an On Pack or In Pack Promotion please contact:  Peter McKinnon (03) 9 646 5644 | Email:

Your enquiry will be treated in strict commercial confidence.

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