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Packaging – the key to positive brand perception

An investment in a quality design and visually appealing packaging is money wisely spent.

Mediocre packaging will not stand out in crowded retail environments and can create a perception that your product quality is inferior. Conversely, a discount line may need to scream ‘great value – buy me’ to budget conscious shoppers.

Furthermore, packaging that is designed to educate or incentivise consumers can help your product to stand out from the crowd. Wholesalers and retailers may also be able to charge slightly more in selected environments for product as a result of intelligently designed packaging.

SAM Sales and Marketing have extensive experience in packaging design and manufacture. We also specialise in on pack promotion and have a wealth of knowledge available to share, all gained from working with successful brand managers.

SAM can assist marketers and retailers with the following packaging design and on Pack promotion marketing services:

  • Packaging Design
  • Prototyping
  • Finished Artwork
  • Bar coding
  • Pack sourcing – local and offshore
  • Manufacturer liason
  • On pack promotional strategy
  • Themed promotion design
  • Permits for promotions
  • Promotional labels – break open, instant win, peel to reveal, recipe book labels, cash backs, collect to claim, kids puzzles
  • SMS or on – line competition entry or promotional claim systems
  • Prize, cash – back or claim fulfilment services

To discuss your packaging requirements and thepossibilities for on pack promotion please contact Peter McKinnon on
(03) 9646 5644.


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