Sales Promotion - The Art & Science
Discounts are familiar. They’re easy to roll out. They feel safe. And everyone understands them. But long-term, they come at a cost!
- Margins tighten
- Competitors match your price in a race to the bottom
- Customers wait for the next deal
- Brand value erodes - it’s all about price, not added value
We get why brands stick with discounts. They’re simple. But simple isn’t always smart! There’s a better way to drive sales over the long term without cutting prices every time.
The Art of Sales Promotion
The art of sales promotion is about giving customers a reason to act - without training them to expect a discount.
- Blockbuster - major prize promotions
- Promotions with hourly / daily / weekly prizes
- Instant win games
- Gift with purchase incentives
- Cashbacks
- Bundle Offers
- Loyalty rewards / shopper credits
- Referral incentives
- Limited-time deals on new products
When designed and structured properly, promotions like these…
- Create urgency
- Drive sales volume
- Capture valuable customer data for future interaction
- Add value instead of removing margin
In short, they reward behaviour without weakening the price position. But creativity alone isn’t enough!
The Science of Sales Promotion
The science brings art to life; before a campaign launches, the numbers need to work:
- What will the redemption rate look like? What’s the target and R.O.I?
- What’s the maximum redemption claim exposure?
- How do we manage claims and fulfilment?
- How do we prevent fraud?
- Are we fully compliant?
- How will we capture data /insights to build intelligent promotional programs?
SAM Sales & Marketing blend creative sales promotion tactics with marketing intelligence.
Sales Promotion campaigns and programs are commercially modelled / tested before they go live. Engagement forecasts. Cost parameters. Risk controls.
SAM provides:
- Digital claim platforms - Mobile-friendly, scalable and easy for customers to use
- Clear Terms & Conditions / entry validation - Fully compliant and simple to follow
- Fraud prevention - Expert monitoring to reduce errors and block irregular claims / entries
- Campaign content & collateral high impact theming to engage shoppers - online / in-store
- Affordable logistics - Professional fulfilment and smooth customer communication
In short, the mechanics are tight. You can run creative, effective and affordable campaigns without losing control.
- Protect your margin
- Own your customer data
- Avoid constant price competition
- Know your costs upfront - maximise your marketing budget
- Reduce operational headaches
The art engages your customers. The science protects your business.
SAM have spent years perfecting the skills to make promotions work.
Our expertise means that creative, innovative campaigns that reward your customers and grow revenue can be rolled out with speed and simplicity - whilst also alleviating the need to discount.
We handle every aspect of your campaign with dedication and attention to detail:
- Incentivise your customers
- Maximise your revenue
- Know the precise cost of your sales promotion - with zero surprises
Get in touch with SAM today - we’ll combine art and science to make your next promotion a success!
Peter McKinnon - (03) 9646 5644 / peter@samsales.com.au
