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Sales Promotion Works to Underpin Marketing Campaigns & Drive Sales

A Sales Promotion is a themed marketing initiative that can be implemented in order to…

  • Generate interest in new products and services
  • Convert product interest into sales at both trade and consumer level
  • Retain existing customers & maintain brand awareness
  • Counteract competition or disrupt markets
  • Take rapid advantage of market opportunities 

More than ever before, sales promotions work to drive sales.

In today’s super competitive retail landscapes (traditional storefront and online), sales promotions play a key role in influencing purchasing decisions. Nowadays, it's no longer enough to trade solely on brand strength. Marketers must consistently promote value offers and value - added opportunity to customers. 

Sales Promotions can be directed at either the consumer, sales staff, retailer or distributor and SAM Sales and Marketing has a proven track record in setting up and managing promotions at every level. In the past 25 years we’ve worked with marketers on over 1500 promotions for a broad range of industry types, so we know how to tailor campaigns for virtually any target market. 


  • Sales Promotion strategy & test marketing
  • Creative promotional theming for media campaigns - online, print, in store & outdoor
  • Major prize and national consumer sweepstakes promotions
  • Trade Incentives & rewards programs
  • Social media & online competitions
  • Special event promotions
  • Local area marketing
  • Instant Wins - printed game cards, SMS promotions & online promotional games 
  • Writing of Terms and Conditions of Entry, Trade Promotion Licenses and compliance (permits)
  • Electronic prize draws, winner notifications, prize sourcing and fulfilment
  • Promotional theme creative and copywriting
  • Promotion advertising: trade and consumer publications - digital & print
  • Design & Production of promotional print collateral - catalogues, flyers, point of sale displays and trade show support
  • Retail theming - promotional kits production and delivery to retailers or visual merchandisers (monthly or seasonally)
  • Prize sourcing, prize draws and fulfilment
  • On-going database marketing

If you need advice or assistance with sales, promotion or marketing services, please contact 
Peter McKinnon:
Phone: (03) 9646 5644 Email:

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