The Building Blocks of Sales Promotion
THE BUILDING BLOCKS FOR SALES PROMOTIONS
IN-STORE, ON-PACK & ONLINE
A successful Sales Promotion doesn't happen simply by putting a competition on a pack or adding a QR code to in-store advertising material. The promotion needs to work from the point of purchase right through to the point of consumer engagement and beyond!
SAM Sales & Marketing helps marketers put the right building blocks in place to create effective, engaging and compliant Sales Promotions.
THE 3 KEY BUILDING BLOCKS
IN-STORE
This is where purchasing decisions are made. Eye-catching point-of-sale displays, shelf communication, entry forms, QR codes, and promo codes can attract attention and give shoppers a reason to buy.
ON-PACK
Turn the product itself into the promotional vehicle. On-pack peel-and-reveal labels, unique codes, Instant Wins, QR codes and promotional messaging add value, stimulate impulse buying and encourage promotion engagement.
ONLINE
Take the promotion from the shelf to the smartphone or desktop. SAM can develop fully responsive promotional microsites that work across smartphones, tablets and desktops - providing a simple entry point and the technology to deliver much more than a basic competition entry form.
Microsites can incorporate:
- Instant Win games, including digital scratch, spin and other interactive formats
- Proof-of-purchase entry with receipt upload
- Unique code entry
- Surveys, quizzes and other interactive content
- Customer data capture
- Daily, weekly, monthly and major prize draws
- Real-time campaign data and reporting
The result is a promotional platform that engages consumers, captures valuable first-party data, and gives marketers visibility throughout the campaign.
BUT THE BUILDING BLOCKS DON'T STOP THERE…
A good promotional idea needs the right strategy, mechanics, creative, technology and management behind it. SAM can help with the complete promotional process, including:
Preliminary Consultation & Campaign Strategy
We help marketers structure the promotion, select the right entry mechanism and develop campaign mechanics designed to maximise consumer participation.
Campaign Creative & Theming
High-impact promotional creative for in-store, on-pack, online and other marketing communications.
Microsite Development
Customised, responsive promotional microsites designed around the campaign - from straightforward competition entry through to interactive Instant Win experiences.
Trade Promotion Compliance
Terms & Conditions, permit applications and regulatory requirements across the relevant Australian states and territories.
Entry & Data Management
Web-based entry systems, QR code entry, SMS and proof-of-purchase systems with secure data capture and back-end client access, providing real-time access to campaign data.
Promotion Management
Campaign administration, customer enquiries, monitoring, reporting and coordination throughout the promotion.
Prize Draws & Instant Wins
Digital Instant Win mechanics, electronic and manual prize draws, scheduled prize structures and insured prize promotions.
Winner Management & Prize Fulfilment
Winner notification, prize sourcing, distribution and fulfilment - taking care of the promotion right through to its conclusion.
FROM THE RETAIL SHELF TO THE SMARTPHONE SCREEN
The most effective Sales Promotions bring all these elements together…
The right strategy.
The right offers.
The right entry mechanism.
The right creative.
The right technology.
The right compliance.
And the right campaign management.
SAM Sales & Marketing can help establish, structure and manage your promotion - from the initial concept through to consumer engagement and prize fulfilment.
Planning your next Sales Promotion?
Talk to SAM about the building blocks that can make your next campaign work harder.
Contact: Peter McKinnon | (03) 9646 5644 | peter@samsales.com.au | www.samsales.com.au