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Trade Promotion Permits

If your organisation is planning a promotion whereby the Winner is drawn randomly from a pool of entries, or via an Instant Win style game, you will need to apply for permits in some Australian states and territories.

SAM can serve as an authorised agent to apply for state-specific Trade Promotion Permits (Licenses) on behalf of a marketer or agency. 

Since 1981 SAM have assisted marketers and their agencies to structure promotions and apply for permits. Our services are quoted upfront and we are very responsive and cost-effective. 

Permit Application Services

  • Consultancy advice to help you structure your promotion in compliance with state regulations
  • Terms & Conditions drafted for approval
  • Permit Application Preparation
  • Permit Application Lodgement
  • Dedicated project management by experienced professionals

Trade Promotion Services

  • Promotion Creative (SAM operate an in-house graphic design studio)
  • Prize Draw Management (if required)
  • Prize Draw Supervision and Statutory Declarations (as required)
  • Promotion Microsites
  • Digital Instant Win Games
  • On-Pack Promotions with printed unique entry / product codes
  • On-Pack Promotions with QR codes / links to Promotional micro-sites
  • SMS Entry Systems
  • Winners notifications
  • Prize Sourcing and Fulfilment
  • Post Promotion Reporting and Analytics
  • Promotion Insurance

If your organisation is planning a promotion, SAM can advise and assist on any of the above.  

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