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Articles

Articles

Cyclical Promotions and the Compounding Effect

Sales promotions take many different forms, but they all focus on persuading a target audience to engage and transact. Once-off promotions can work well to encourage the...

QR Codes - Engaging & Educating for Sales

More than ever before, savvy shoppers are making calculated and informed purchasing decisions based on research and brand trust. As a result, smart marketers are using...

Promotion Microsite Protocol - Top 10 Tips

Promotion Microsites are dedicated 1–3 page websites that enable customers to easily enter online promotions.Microsites should be:1.     Quick to...

5 Dope-amine ways to motivate shoppers to buy

Dopamine is a chemical that is released in the brain in anticipation of a reward. Psychologists call it the ‘pleasure neurotransmitter’. Smart marketers can activate...

SAM's top 5 tips to hit your target at the point of sale - online or in-store

Targeted advertising and sales promotion work together to bring customers to the Point of Sale - both online and in brick-and-mortar stores. However, shoppers can...

The Plain Truth about Sales Promotion

More than ever before, marketers are using sales promotion to reap returns on their valuable budgets. Consumers are increasingly barraged with marketing messages, so...

Are QR codes the way of the future for promotional management?

The practicality and benefits of QR codes have finally been accepted.When the COVID-19 pandemic forced work colleagues apart and employees to work from home,...

The What, Why and When of Sales Promotion

Why run Sales Promotions?To create excitement and interest in an offer.To provide a campaign theme and launch platform.To enhance media content, advertising and marketing...

SAM's Promotion Microsites

If your company is running a Sales Promotion, SAM can help set up a dedicated Campaign Microsite to capture entries.We will also provide you with back-end access to your...

Engage Trade Buyers & Consumers with a Digital Instant Win Campaign

Instant Win Sales Promotion Campaigns have worked exceptionally well for SAM’s customers for over 25 years. Game based promotions offer consumers the chance of instant...

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