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Articles

Articles

The Plain Truth about Sales Promotion

More than ever before, marketers are using sales promotion to reap returns on their valuable budgets. Consumers are increasingly barraged with marketing messages, so...

Are QR codes the way of the future for promotional management?

The practicality and benefits of QR codes have finally been accepted.When the COVID-19 pandemic forced work colleagues apart and employees to work from home,...

The What, Why and When of Sales Promotion

Why run Sales Promotions?To create excitement and interest in an offer.To provide a campaign theme and launch platform.To enhance media content, advertising and marketing...

SAM's Promotion Microsites

If your company is running a Sales Promotion, SAM can help set up a dedicated Campaign Microsite to capture entries.We will also provide you with back-end access to your...

Engage Trade Buyers & Consumers with a Digital Instant Win Campaign

Instant Win Sales Promotion Campaigns have worked exceptionally well for SAM’s customers for over 25 years. Game based promotions offer consumers the chance of instant...

Trans-Tasman trade promotions & permit requirements

It’s not uncommon for marketers to run Trade promotions in Australia and New Zealand at exactly the same time.And a question we’re often asked by sales and marketing...

Put Your Best Foot Forward With Sales Promotion

More than ever before, marketers are using Sales Promotions to drive sales. In today’s super competitive retail landscapes (storefront and online), Sales Promotion...

Closing the Sales Loop at the Point of Purchase

SAM Sales and Marketing have over 25 years experience in the design and production of eye-catching and highly effective point of sale advertising material.We work closely...

Instant Win - a proven Winner!

Instant Win games work very well to stimulate impulse purchasing and to build good will. Customers of SAM Sales and Marketing successfully use a range instant win promotion...

30 Second Guide to Australian Permit Requirements for Promotions

If you're planning a national or localised consumer promotion in Australia, you may be wondering, “Do I need permits?”This quick guide will help you to understand if...

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